"Before setting up her new profile, Webb decided to evaluate the competition. The way most online dating sites work, there’s no easy way to do this from your own account. So using her 1000-point grading system, Webb created two profiles of imaginary dream guys. That’s right: She masqueraded not just as a man, but as multiple men, in order to see what kinds of ladies would be vying for the attention of the men she would find most desirable. In the end, she had created 10 fake profiles and interacted with 96 different women."